Smartology – Privacy policy


This policy describes Smartology’s approach to privacy for our clients and partners, including publishers, advertisers, agencies and web users.

Smartology is an advertising technology company, which helps brand’s market thought-leadership content through semantic profiling and relevancy matching. Its proprietary technology uses Machine Learning and Natural Language Processing to serve readers with highly-relevant advertiser content.


Ad serving

As the Smartology solution is based on matching content with content – to in turn engage users – it does not require knowledge, store personal details of the user or interact with the user’s cookie or track a user’s browsing history.

When a user visits a news website that has integrated with SmartMatch, our servers may automatically record information that all browsers send in server logs. These server logs include information such as Internet Protocol (“IP”) address (a unique number that is automatically assigned to your computer), the date and time, browser type, the page being visited, which SmartMatch client adverts the user saw and any interactions with those adverts.  We do not share this data with any third party.


Website – Smartologys corporate website

Our website uses cookies to help us understand how you interact with the site and to collect usage stats.

If you submit your personal data; name, email, contact telephone number, through our online ‘Get in Contact’ form, we will store your details will be stored securely and used by employees purely for the purposes of contacting you in relation to the reason you contacted Smartology.


Internal policies

Our internal policies ensure that our employees comply with the privacy policy as set out here.



Most Web browsers will accept cookies by default. However, you may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. If you refuse certain cookies or disable the use of cookies completely in your web browser, some features of the websites you visit may be difficult to use or become inoperable. For more information about cookies and how to change your browser settings, please visit