about smartology

Knowledgeable, approachable and transparent. With years of experience and a collaborative approach, we focus on our customer, working together to ensure campaign goals are met.

We like to think that we are not formal or serious but are tenacious and dynamic, continually enhancing the platform and striving to stand out from the crowd.

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the backstory

Smartology was founded in London in 2010, initially working with premium publishers including The Financial Times and The Independent using AI to target editorial content more efficiently across their websites. Our award-winning personalised news application for the Financial Times saw more users read personalised ‘My News’ within the app than consumed articles via the ‘Home’ page.

In 2012, we re-focussed to cater for the increasing demand of advertisers wanting to make better use of their branded content which has evolved to the new robust, scalable SmartMatch™ platform launched in 2021. Our vibrant team has diverse experience, coming from all four corners of the globe. We are proud to offer an advanced media technology solution which solves many of the key challenges the industry is grappling with including privacy, brand protection, and transparency.

our founder

Mark Bembridge, Chief Executive of Smartology has worked on the creation of semantic recognition platforms for at least 15 years. He has a wealth of AdTech experience that he brings to bear in his work at Smartology. The business proposition was quickly scaled across global premium publishers, resulting in the growth of the B2B brand client base internationally with the US becoming the largest market in 2018. The team evolved our SmartMatch™ solution to run via programmatic advertising channels during 2019 and more recently we have been able to scale at speed and add new clients in broader B2C verticals.

Meet the management team

Image of Mark Bembridge
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Mark is the founder of Smartology and has spent over a decade developing cutting edge semantic technology solutions within publishing, social media and advertising. Prior to Smartology he co-founded an executive search firm where he opened the company’s first London office and helped sell the business to Alexander Mann 4 years later. He went on to co-found Leiki closing deals with The Financial Times, BBC and Sun Microsystems before spinning off the UK business in 2010 and re-branding as Smartology.

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Image of Marcus Keane
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Marcus' career in publishing spans 20 years, including The Financial Times and Euromoney, with experience across both digital and print. Marcus led the engineering function that developed the ground breaking subscription paywall at FT and was subsequently promoted to Director of Technology, where he was responsible for the FT's global engineering function. Marcus also serves as Vice Chair on the governing body of a primary school academy trust and in his spare time coaches mini's rugby.

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Image of David Wilkinson
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David, a fellow of the Chartered institute of Management Accountants, has 20 years of financial leadership experience working as Finance Director / CFO. He brings experience from sectors such as advertising, film & TV, telecoms and tech. Typically he helps companies move from either loss making to profit or bring the rigour to enhance their growth. David has lead acquisitions from both sides. Most recently he has lead two companies from profitability though to ultimately being acquired by FTSE100 companies.

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Image of Roger Taylor
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Roger has 15 years Tech & Scale-up experience as CEO, Chair and NED including roles with AirAngel, Unbiased.co.uk, Quadriga and Pension Corporation. Providing the perspective of an M&A, PE and CEO background in start-ups through to £100m+ revenue, 300 FTE organisations; and a track record of working as Chair or Founder Adviser with Founders / CEOs, to assist organisations to deliver sales performance and operational scale within rapid-change technology markets, and secure shareholder liquidity.

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Image of Sally Costerton
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Sally Costerton has been a senior communications practitioner for the past 30 years. She currently advises ICANN and was previously CEO of H+K Strategies EMEA, overseeing a $100 million business with 1,000 staff in over thirty countries. Before that, she led the firm’s Technology practice. She is an experienced Chairman and non-executive Director and has been a Board Director of the PRCA for over ten years. She currently chairs Commetric, the multi award-winning media analytics firm.

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Image of Michael McCalmont
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Michael founded a serviced office centre, known as Bloxham Mill (North Oxfordshire) almost 20 years ago. The centre’s extensive IT requirements were initially serviced by an in-house IT department. In 2005, a separate company was formed to expand the offering to businesses outside Bloxham Mill; this company has recently merged with others to form M9 Holdings (IT) Ltd. Michael now has interests in a number of IT companies, as well as a continuing involvement in the property sector.

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How can we help

At Smartology we are on a mission to become the trusted world leader in facilitating the discovery of relevant knowledge. Our culture is the collective personality of every individual who works here, sharing our core values of being innovative, collaborative, supportive, passionate, and results-driven.

Unfortunately, we currently have no openings.

If you think you have what it takes to join the Smartology team, then we’d love to hear from you. Please send your CV and cover letter to our Talent Acquisition team at careers@smartology.net.

For any other enquiries please get in touch by filling out the form. We are always ready to hear about your challenges, questions, plans, and goals so feel free to contact us.

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