Smartology - About

OUR MISSION

We strive to be the global platform of choice for distributing semantically relevant content for premium brands with integrity and respect for all users.

120+

Global Brands

50+

Premium Publishers

5.6m

Articles profiled

ABOUT SMARTOLOGY

Smartology was founded in London in 2010, initially working with the BBC, FT, Independent and Evening Standard to target editorial content more efficiently across their websites. In 2012, we re-focus to cater for the increasing demand of advertisers wanting to make better use of their branded content. During 2013 SmartMatch was developed into a robust, scalable platform. Our vibrant team has diverse experience, coming from all four corners of the globe. We are proud to offer an advanced media technology solution which solves many of the key challenges the industry is grappling with including viewability, GDPR, privacy, brand protection, and click fraud.

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Mark Bembridge

CEO

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Mark is the founder of Smartology and has spent over a decade developing cutting edge semantic technology solutions within publishing, social media and advertising. Prior to Smartology he co-founded an executive search firm where he opened the company’s first London office and helped sell the business to Alexander Mann 4 years later. He went on to co-found Leiki closing deals with The Financial Times, BBC and Sun Microsystems before spinning off the UK business in 2010 and re-branding as Smartology.

Gary Neal

COO

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Gary has over 15 years of experience in online businesses, developing digital strategies for The Financial Times, Which? and Hemscott (now Morningstar). He has extensive experience of leading teams, developing market leading website, mobile apps and database products for both B2C and B2B markets. He also worked at the London Stock Exchange where he gained experience building and managing operational teams. Gary enjoys playing and watching many sports and is a life long fan of West Ham United.

Marcus Keane

CTO

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Marcus' career in publishing spans 20 years, including The Financial Times and Euromoney, with experience across both digital and print. Marcus led the engineering function that developed the ground breaking subscription paywall at FT and was subsequently promoted to Director of Technology, where he was responsible for the FT's global engineering function. Marcus also serves as Vice Chair on the governing body of a primary school academy trust and in his spare time coaches mini's rugby.

Gordon Kerr

MD Americas

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Gordon is responsible for building and growing Smartology’s relationships with advertisers, advertising agencies and publishers in North America. He is responsible for US strategy and generating all North America revenues. Prior to Smartology, Gordon spent eight years at the Financial Times, where he held a number of senior positions in London and New York. With over 10 years of digital media experience, Gordon has extensive experience leading sales teams, launching digital products and implementing revenue growth strategies. He is based in Los Angeles and New York.

Eileen Soh

MD APAC

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Eileen's 15 years of extensive experience in media and publishing has her leading Smartology's Asia Pacific expansion plans. Previously at the New York Times where she spent more than a decade, Eileen oversaw the print and digital advertising sales in Asia, working closely with top media agencies and clients at senior levels. Well regarded as an international media specialist in multi-platform advertising, Eileen balances her lifestyle as an active netball player.

Nicholas Coutts

Chairman

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Previously Vice President, Global Distribution Channel Strategy for IBM at their Global Headquarters in New York, Nick is one of the world’s leading authorities on routes to market. Areas of expertise include supply and demand chain management, CRM, web sales effectiveness and web and channel navigation tools, and related technologies. Part of the management team which floated Azlan Group PLC on the London Stock Exchange.

Michael McCalmont

Non-Executive Director

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Michael founded a serviced office centre, known as Bloxham Mill (North Oxfordshire) almost 20 years ago. The centre’s extensive IT requirements were initially serviced by an in-house IT department. In 2005, a separate company was formed to expand the offering to businesses outside Bloxham Mill; this company has recently merged with others to form M9 Holdings (IT) Ltd. Michael now has interests in a number of IT companies, as well as a continuing involvement in the property sector.

CAREERS

At Smartology we are on a mission to become the trusted world leader in facilitating the discovery of relevant knowledge. Our culture is the collective personality of every individual who works here, sharing our core values of being innovative, collaborative, supportive, passionate and results driven.

If you think you have what it takes to join the Smartology team, then we’d love to hear from you. Please send your CV and cover letter to our Talent Acquisition team at careers@smartology.net.

Administration

Business Development Executive

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    [post_content] => <h4><b>The Company</b></h4>
Smartology is a rapidly growing advertising technology company, serving both premium publishers (including FT.com, Bloomberg and Reuters) and major B2B advertisers, from sectors spanning financial services, management consultancies, energy, legal and asset management. Smartology helps advertisers optimize their global online advertising campaigns by contextually aligning their branded content alongside highly relevant publisher articles in real time. We are currently recruiting a Business Development Executive to join the EMEA Sales team based in London.
<h4><span style="color: #ffffff;">.</span></h4>
<h4><strong>The Role</strong></h4>
1. Establish key agency and client direct relationships, identify and pitch sales opportunities within the rapidly growing digital advertising sector

2. Maintain established agency and client direct relationships to create effective content-led advertising campaigns

3. Effectively manage sales pipeline and forecasted revenue

4. Partner cross-functionally with internal teams to ensure best in class client service

5. Attend industry events and follow-up with leads in a timely fashion

6. Ability to hit and exceed quarterly and annual target expectations
<h4><span style="color: #ffffff;">.</span></h4>
<h4><b>Person Specification</b></h4>
● Experience from digital ad-tech sales or publisher background preferred (2+ years experience)

● Experience of programmatic landscape preferred

● Large range of existing B2B relationships and contacts with agencies and advertisers or the ability to create them

● Ability to establish rapport at multiple levels of decision makers

● A team player, liaising with sales, account management and technology teams

● Flexible and able to multitask

● Passionate about the advertising space and content marketing

● Prominent organization, presentation and time management skills

● Eager to work in a rapidly changing startup environment

● Must be self-motivated and able to work well alone in a proactive manner, and within a team, when allocated certain tasks and responsibilities - comfortable working in a rapidly changing and agile company environment

● Fluency in English (spoken and written)
<h4><span style="color: #ffffff;">.</span></h4>
<h4><strong>Compensation and Perks</strong></h4>
● Competitive Salary (+OTE)

● Cycle to work scheme

● Regular company social events

● Coffee, fresh fruit and a dartboard!

● Office is easily accessible from both London Bridge, Southwark and Waterloo Station, as well as being walking distance to Borough Market and Flat Iron Square for lunch breaks

● Role will be in our Southwark based London office - near to both London Bridge and Waterloo stations
<h4><span style="color: #ffffff;">.</span></h4>
<h4><strong>Contact</strong></h4>
Please send a cover letter and CV to careers@smartology.net.

Smartology is a company in a period of strong growth having secured Series A funding in late 2018. Joining Smartology at this phase, the successful candidate will have the opportunity to learn quickly, earn more responsibility and grow within the role.
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WE LOVE CONTENT

OUR MISSION

ABOUT SMARTOLOGY

Meet the Management Team

Mark Bembridge

Gary Neal

Marcus Keane

Gordon Kerr

Eileen Soh

Nicholas Coutts

Michael McCalmont

CAREERS

Administration