How does it work?
Using the same core technology as SmartMatch, SmartStream semantically profiles content from both media owners and brands to build a model of the significant concepts. These concepts are weighted and organised into content profiles providing the means for the SmartStream system to select the most relevant content from the advertiser to display as a native ad unit on any given article on the media owner’s website.
Native Ad placement
SmartStream ads are located in fixed units at the bottom of a publisher article, in the content stream. Positioned to be a useful next step for the user, they are labelled as 'Promoted By', so as to be clear to the user that the content is paid for by the brand.
SmartStream ads are designed in keeping with the site and are less visually branded than SmartMatch or SmartMobile. The unit size available on Reuters and FT.com is 600x147 but we are flexible to inject relevant branded content into any available native units on publisher sites.
Brand Protection & Privacy
Bespoke brand protection using an exclusion list mechanism, enables brands to specify which content they don't want to appear alongside. While, non-intrusive ads don't use 3rd party cookies
Smartology’s unique, cutting-edge technology finally brings genuine relevancy to online advertising. Our semantic profiling ensures ads only appear alongside the most relevant publisher articles.
Smartology's unique semantic matching technology has resulted in record engagement across all key metrics including interaction, click through, scroll rates and post click conversion.
VIEWABILITY & FRAUD SAFE
SmartStream ads are positioned in the content stream at the bottom of a published article on premium media owner sites. Impressions for SmartStream are attributed to viewed impressions only. With a human traffic guarantee, brands are assured clicks reported are coming from real human clicks, not bots.
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