HOW DOES IT WORK?

Using the same core technology as SmartMatch, SmartMobile semantically profiles content from both media owners and brands to build a model of the significant concepts. These concepts are weighted and organised into content profiles providing the means for the SmartMobile system to select the most relevant content from the advertiser to display as a 300x250 ad unit on any given article page on the mobile site.

FEATURES

Swipeable Ad Format

The in app 300x250 units have been developed in house to include a 'swipe' feature whereby users can swipe the unit to see more relevant branded content displayed. This is useful for engaging users with more content and for corporates who need to include disclaimers.

Tracking and Reporting

Track and report on SmartMobile campaigns alongside SmartMatch and SmartStream campaigns to see mobile vs desktop performance. Different branded content can be used per channel where appropriate and branded content can be ranked by engagement across each channel.

BENEFITS

Brand Protection & Privacy

Semantic Matching

Increased engagement

VIEWABILITY & FRAUD SAFE

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