Smartology's launch of SmartMobile in 2015 brings semantically relevant branded client content ad units into our premium publisher mobile applications for the first time
HOW DOES IT WORK?
Using the same core technology as SmartMatch, SmartMobile semantically profiles content from both media owners and brands to build a model of the significant concepts. These concepts are weighted and organised into content profiles providing the means for the SmartMobile system to select the most relevant content from the advertiser to display as a 300x250 ad unit on any given article page on the mobile site.
FEATURES
Swipeable Ad Format
The in app 300x250 units have been developed in house to include a 'swipe' feature whereby users can swipe the unit to see more relevant branded content displayed. This is useful for engaging users with more content and for corporates who need to include disclaimers.
Tracking and Reporting
Track and report on SmartMobile campaigns alongside SmartMatch and SmartStream campaigns to see mobile vs desktop performance. Different branded content can be used per channel where appropriate and branded content can be ranked by engagement across each channel.
BENEFITS
Brand Protection & Privacy
Bespoke brand protection using an exclusion list mechanism, enables brands to specify which content they don't want to appear alongside. While, non-intrusive ads don't use 3rd party cookies
Semantic Matching
Smartology’s unique, cutting-edge technology finally brings genuine relevancy to online advertising. Our semantic profiling ensures ads only appear alongside the most relevant publisher articles.
Increased engagement
Smartology's unique semantic matching technology has resulted in record engagement across all key metrics including interaction, click through, scroll rates and post click conversion.
VIEWABILITY & FRAUD SAFE
SmartMobile ads are positioned within the stream of an article on premium media owner mobile sites. With a human traffic guarantee, brands are assured clicks reported are coming from real human clicks, not bots.
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