HOW DOES IT WORK
The new platform simplifies the programmatic ecosystem, by fulfilling the role of the trading desk and demand side platform (DSP), and removing the need for a supply side platform (SSP). Smartology’s automated bidder buys only semantically relevant and brand-safe inventory, whilst ensuring the campaigns are delivered to advertiser set goals. SmartMatch increases transparency, reduces the tech tax burden, while dramatically increasing engagement rates for brands.
Smartology only runs campaigns on the worlds leading, premium publishers, including BBC Worldwide, Bloomberg, New York Times and the Wall Street Journal - this ensures that advertisers have complete control over where their ads are served at all times. Smartology is able to buy inventory made available on both AdX and Index Exchange Market places.
Smartology offers a blended buying approach whereby an advertiser has full control over; which publishers to run across, the net budget spend, geo targeting parameters and the campaign flight dates. Smartology will execute this media buy on behalf of our advertisers, optimising to the best performing article inventory throughout the course of the campaign.
Increased publisher yield
Publishers are able to monetise the same premium CPMs achieved for direct sales, increasing their yield for article page inventory, while netting out with more revenue.
Brand safety mechanism
Smartology offers a whitelist solution, only running on selected premium publishers, while vetting each page for suitability before bidding on an impression, enabling Advertisers to have visibility on where their ads will appear.
Smartology’s unique, cutting-edge technology finally brings genuine relevancy to online advertising. Our semantic profiling ensures ads only appear alongside the most relevant publisher articles.
Automated buying simplifies the media buying process, by minimising the number of technology players in the ecosystem.
Find out more about Smartology