Resources

The World of Contextual Advertising

Deep dives into contextual advertising - sharing the intelligence, innovations, and ideas defining the next era of ad tech

The Next Evolution: Agentic AI, Autonomy, and the Balance of Human Judgement

Beyond the Blocklist: The Future of AI-Driven Brand Safety

Navigating the Privacy-First Digital Era

From Behavioral to Contextual: Understanding the Shift

Contextual Advertising: From Early Internet to the Privacy-First Era

Marketing at the mountaintop: Reflections on the FCS Race for Kids Summit

Levelling up contextual advertising: Smartology's leap to large language models

‘Privacy first’ will be the name of the ad targeting game in 2024

Smartology in Cannes: Insights and takeaways from the 2023 Festival of Creativity

The power of storytelling

Harnessing contextual targeting: IAB UK whitepaper features Smartology's insights

Will Google’s latest replacement for third-party cookies fit the bill?

GETTING TO THE BOTTOM OF DEEP LEARNING

06/10/2021

By Dr. Claudiu Mihăilă, PhD

When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products, and Smartology’s SmartMatch™ SaaS platform has ‘smart’ as its...

Using content to build engagement and consumer trust

Introducing Damian Gilmurray, lead software engineer at Smartology

Understanding brand safety & brand suitability

90% of all organisations use content in their marketing efforts

Our top tips for branded content creation

SmartMatch™ will make you rethink your marketing budgets for 2021

The resurgence of contextual advertising is here and now

Contextual advertising is set to soar in 2021 and beyond

What is the IAB’s TCF and what does it mean for advertisers?

The Power of Context: Building Trust in Financial Services

20/11/2024

Smart Ads, Strong Impressions: Contextual Advertising & Big Tech

13/11/2024

Fuelling Perception: Energy Companies & Contextual Advertising

11/11/2024

Guide to Effective Content Marketing