Media Owners on the Smartology platform maximise yield at an article level while offering brand protection, viewability, long-term incremental revenue streams and GDPR compliance.
Smartology has proved that branded content, targeted by relevancy, delivers better performance at a higher yield. This is an attractive model for media owners struggling to monetise article level inventory at a premium.
Some of the media owner partners we work with:
Media owners offer premium CPM rates in the knowledge that campaigns will deliver significantly higher engagement levels with no wastage.
Campaigns typically run for six months, with several SmartMatch campaigns running for over three years, providing long-term incremental annuity revenue streams.
Media owner dashboards enable inventory managers to see the performance of all their SmartMatch campaigns and key delivery statistics.
WHAT WE OFFER
Bespoke brand protection using an exclusion list mechanism, enables brands to specify which content they don't want to appear alongside. While, non-intrusive ads don't use 3rd party cookies
On-boarding media owner websites to Smartology's platform is easy, with no set up costs, no tags on publisher pages and no development resource required. It's all managed by Smartology's experienced, dedicated technical team and project manager.
Bespoke training is offered to media owner sales teams and account managers, enabling them to offer Smartology’s solutions to their clients.
We are integrated with the world's largest Ad exchanges, including AdX, Index Exchange and Appnexus, so we can buy premium, relevant article inventory efficiently and effectively
"Smartology moves the dial of how clients can connect their content with their audience, which goes beyond display advertising, and moves us towards a genuine value based marketing service for clients - not one based purely on transaction of space." - Jon Slade, Managing Director B2C at FT.com
"A very effective way of not only targeting ads in a contextually relevant manner, but also ensuring that the messaging within the ad is tailored to fit editorial context." - Ashwin Sridhar, Global Head of Economist Digital Products Revenue
"Reuters have worked with Smartology for more than two years now. SmartMatch is a key part of our commercial offering and it delivers consistently strong results for clients in UK and Europe. We enjoy a good relationship with the folks at Smartology and continue to share ideas around the future development of their product. We look forward to using SmartMatch as it evolves to other languages and platforms." - Jeff Perkins, Commercial Director EMEA at Reuters
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