Media Owners on the Smartology platform maximise yield at article level while offering brand protection, viewability, long-term incremental revenue streams and protection from ad blocking while in no way infringing on a user’s privacy.

To date, many of the world’s leading premium publishers have integrated with the Smartology platform, with more joining on a monthly basis. In a sector where audience-based techniques have saturated the market, Smartology provides demonstrable evidence that branded content, targeted by relevancy, delivers better performance at a higher yield. This is an attractive model for media owners struggling to monetise article level inventory at a premium. 

Some of the media owner partners we work with:

BENEFITS

YIELD

LONGER CAMPAIGNS

REPORTING

WHAT WE OFFER

Effortless Integration

SALES SUPPORT

TRAFFICKING SUPPORT

BRAND PROTECTION

TESTIMONIALS

"Smartology moves the dial of how clients can connect their content with their audience, which goes beyond display advertising, and moves us towards a genuine value based marketing service for clients - not one based purely on transaction of space." - Jon Slade, Managing Director B2C at FT.com

"A very effective way of not only targeting ads in a contextually relevant manner, but also ensuring that the messaging within the ad is tailored to fit editorial context." - Ashwin Sridhar, Global Head of Economist Digital Products Revenue

"Reuters have worked with Smartology for more than two years now. SmartMatch is a key part of our commercial offering and it delivers consistently strong results for clients in UK and Europe. We enjoy a good relationship with the folks at Smartology and continue to share ideas around the future development of their product. We look forward to using SmartMatch as it evolves to other languages and platforms." - Jeff Perkins, Commercial Director EMEA at Reuters

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