Mark Bembridge summarises the issues faced in the digital marketing industry, with many of them coming to the fore in 2017. He proposes how the industry might move forward and how technology can help win back the trust of the consume.
“I predict that despite calls to the contrary from an industry ripe for disruption, it will be the consumer who wins the day. Users, especially in Europe, have recently started to fully appreciate how technology is being used to track their every move and click across the internet – they are demanding change. While the US under Trump has decided to take a very different path, repealing the FCC online privacy rules, the EU’s tougher stance should not be underestimated in its global reach…..”