Smartology and The SMX


Smartology and SMX Working Together

Smartology are delighted to announce a new partnership with the Singapore Media Exchange (SMX). This will bring quality publishers to clients in the APAC region, helping expand their global reach.  

First announced in August 2017 and live in May this year, SMX is a digital alliance between two of Singapore’s premium publishers – Mediacorp and Singapore Press Holdings. It promises to give programmatic buyers a premium, brand-safe alternative in the region.

Hari Shankar, SMX CEO commented:

“Delivering premium audiences via programmatic transactions at scale via highly brand-safe, premium content environments in a unified, transparent platform is the promise that SMX brings to buyers. Our partnership with Smartology is not only in line with the our core philosophy but also reinforces it via bringing superior context to content and data”.

Smartology will initially run campaigns on both Business Times and Straits Times sites, with a view to bring more publishers and clients on board shortly. Our partnership with SMX started with a successful content amplification campaign for Pimco – the US based, investment management firm.

Commenting on the new initiative Eileen Soh, Managing Director APAC, said

“Being able to offer our clients access to inventory with Smartology’s proprietary semantic and brand safety tech, layered on market leading sites in Singapore with SMX is a real positive for us and we look forward to working with more leading local publishers in the APAC alliance”

About Smartology

Smartology empowers global brands to engage with customers through delivering contextually relevant content advertising, in a GDPR compliant and brand-safe experience on the world’s premium media owners.

Smartology’s profiling and matching technologies are at the core of its SmartMatch platform. Using machine- learning and NLP, it semantically profiles content from both the media owner and the advertiser and builds a model of the significant concepts within it. These concepts are weighted and organised into content profiles which are used by the SmartMatch system to select the most relevant content from the advertiser, to display alongside any given article on the media owner’s website in real-time.

Smartology’s media owner partners include, Bloomberg, CNN, NY Times, CNBC, The Economist, WSJ, the Financial Times, Reuters and The Wall Street Journal. It counts over 100 global brands, such as Blackrock, Mishcon de Reya, Credit Suisse and Swiss Re, as clients.

About SMX

Singapore Media Exchange is a premium publisher programmatic advertising exchange established jointly by Mediacorp Pte Ltd and Singapore Press Holdings Ltd, the two largest media companies in Singapore. The SMX coalition brings together some of the best-known, market-leading digital brands across news, business, automotive, property, entertainment and lifestyle verticals under one roof. Leveraging world-class technology solutions, SMX offers marketers access to quality audiences at scale within brand-safe, trusted environments through a single programmatic platform. According to comScore, SMX collectively reaches three in four digital consumers in Singapore every month.


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