An ad served doesn’t necessarily equal an ad viewed, and advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. It makes sense – why would an advertiser want to pay for impressions that are never seen by real human users – let alone their target audience! In order to monitor this, Smartology…
We are delighted to announce that John Pentin has joined the team in a newly-created role of VP Global Sales as we continue to expand. John has previously held senior sales roles at publishers including CNBC, Bloomberg and Newsweek.
Smartology has won the Technology Provider of the Year at the 2016 British Media Awards for its contextual digital advertising platform, SmartMatch™. The results were announced in a ceremony held at the Hilton Hotel in London on 4 May.
Today we would like to welcome Brian Fitzpatrick to the Smartology team as a non-executive board director. Formerly head of EMEA at programmatic video advertising specialist Adap.tv (purchased by AOL in 2013), Brian brings in-depth online media expertise and extensive experience of building media companies to his advisory role.