With major players from the advertising industry in attendance, be it from the publisher, agency, or client side, it was definitely the place to be seen, heard, and build great relationships.

Smartology were part of a panel debating how brands can harness stories and storytelling and the best mechanisms to develop and distribute them. You can see the highlights from the panel and insights from our CEO Mark Bembridge

Smartology is pleased to announce an integration with AppNexus, which will enable it to buy inventory on a wider range of publishers.

The London Business School Case Study aims to provide a deeper insight into the unique approach taken and subsequent results that were achieved during this campaign.

In the current climate, issues around privacy have gained more importance than ever before. The use of private data can, in certain circumstances, add value to an end user’s experience, however a number of recent events have cast a spotlight on privacy and how user-data is being used by a range of organisations.  

This report investigates the content produced by Smartology’s Asset Management clients during the last 12 months and looks at the performance of the content, drawing out themes of what works and engages users.

Mark Bembridge summarises the issues faced in the digital advertising industry, with many of them coming into sharp focus in 2017. He proposes how the industry might move forward and how technology can help win back the trust of the consumer.

General Data Protection Regulation (GDPR) is a new regulation that will be legally enforceable across all EU member states on 25th May 2018 and is created to replace the current directive to give protection to individuals on the processing of their personal data.

It’s more than 20 years since Bill Gates, predicting an internet tidal wave of opportunity and a new dawn for how we live, work and play, stated: content is king!

The engineering team at Smartology consists of software and systems engineers and the CTO, all based in Southwark in London. We are responsible for all back-end systems, including the machine learning algorithms used for content matching and brand safety, the real-time bidding systems for programmatic ad-serving, as well as the ad server itse