Mark Bembridge talks about Privacy and the Resurgence of Contextual Advertising

16/11/2018

Smartology’s CEO, Mark Bembrdge, was featured in the Marketing Gazette.

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home.

Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online.
This is not normal. This is not good customer service or the best use of our brightest brains. It’s grubby, irritating and often fraudulent, with ad fraud estimated to cost US advertisers $7.2bn in 2017. This can be seen as brand demolition as opposed to brand building.

The end of brand demolition

01/11/2018

Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online.

MarTech Series Interview Smartology COO, Gary Neal

02/10/2018

Gary Neal, COO of Smartology, was covered by MarTech series in an interview on the 1st of October. Gary is an accomplished digital strategist and operations professional with over 15 years experience in online businesses.

The industry shift to programmatic has been instrumental with an excess of 80% of digital ads being served programmatically in the US in 2018.

Tech tips for start-ups

01/10/2018

Key advice – Don’t invest in technology too quickly and keep it simple – let it work for you, not drown you! Technology should be there to add value and help small businesses save time. In the early days, tying up limited staff in complex tech is not helpful.

Takeaways from Dmexco 2018

21/09/2018

It’s the week post-DMEXCO and the Smartologists are back in London. Tired yet energised still by the buzz that fuelled two full days of productive meetings, fascinating discussions, multiple debate and showcase stages, a start-up village, tv-set interviews, and so much more. Though far from complete, here are few key topics and takeaways from DMEXCO 2018.

Smartology and The SMX

12/07/2018

Smartology are delighted to announce a new partnership with the Singapore Media Exchange (SMX). This will bring quality publishers to clients in the APAC region, helping expand their global reach.  

Smartology and AppNexus

08/06/2018

Smartology is pleased to announce an integration with AppNexus, which will enable it to buy inventory on a wider range of publishers.

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