Why publishers are receiving just half the money spent on their digital ads by premium brands.

Privacy online is coming of age. In the opening paragraph of his March 3rd Google blog, David Temkin sets the scene with a recent Pew Research Center study which finds, ‘72% of people feel…

Ever since the mid-nineties when Netscape launched an early version of its Mosaic browser incorporating the first ‘cookies’, tracking user behaviour online to the benefit of online advertisers has been a key principle…

At Smartology, privacy and innovation are a big part of our company ethos and are at the forefront of everything we do, so we’ve put together an overview of what TCF is and what this means for advertisers…

2020 will be a year for the history books and one I’m sure we aren’t close to forgetting. There are currently over 2m confirmed cases of COVID-19 and over a third of the global population is subjected to some form of lockdown, at the time of writing this.

Thee world has changed. The challenge of maintaining customer trust in your brand has too. At Smartology we’ve been hearing brands ask:
Should I continue to advertise?
Can I talk to my audience about subjects other than COVID-19?
The answers are yes and yes, and here’s why…

Smartology is excited to announce today’s beta launch of our unique Self Service offering. Through the My.Smartology intuitive dashboard, agencies and clients alike will be able to quickly and simply set up and manage their very own SmartMatch campaigns.

Smartology’s unique approach was a successful alternative to traditional banner advertising campaigns and illustrates the potential of contextual advertising.

The UK’s online ad sector is worth over £13bn with digital ad spend accounting for the majority (57%) of all UK advertising. It’s the world’s third-largest digital ad market and Europe’s biggest with 19,000 people working in the sector…

Mishcon de Reya’s main aim for the ad campaign has been to amplify brand awareness. Mishcon de Reya’s SmartMatch ads have seen CTRs (click through rates) up to ten times higher than the industry average.