At Smartology, privacy and innovation are a big part of our company ethos and are at the forefront of everything we do, so we’ve put together an overview of what TCF is and what this means for advertisers…

2020 will be a year for the history books and one I’m sure we aren’t close to forgetting. There are currently over 2m confirmed cases of COVID-19 and over a third of the global population is subjected to some form of lockdown, at the time of writing this.

Thee world has changed. The challenge of maintaining customer trust in your brand has too. At Smartology we’ve been hearing brands ask:
Should I continue to advertise?
Can I talk to my audience about subjects other than COVID-19?
The answers are yes and yes, and here’s why…

Smartology is excited to announce today’s beta launch of our unique Self Service offering. Through the My.Smartology intuitive dashboard, agencies and clients alike will be able to quickly and simply set up and manage their very own SmartMatch campaigns.

Smartology’s unique approach was a successful alternative to traditional banner advertising campaigns and illustrates the potential of contextual advertising.

The UK’s online ad sector is worth over £13bn with digital ad spend accounting for the majority (57%) of all UK advertising. It’s the world’s third-largest digital ad market and Europe’s biggest with 19,000 people working in the sector…

Mishcon de Reya’s main aim for the ad campaign has been to amplify brand awareness. Mishcon de Reya’s SmartMatch ads have seen CTRs (click through rates) up to ten times higher than the industry average.

As the article “How does the government fund and support UK tech start ups” illustrates, there are several funding options for UK start ups. Nick Ismail demonstrates how start-ups can benefit from these by giving different CEO’s a platform to share their experience. One of them is the CEO of Smartology Mark Bembridge.

In the words of our CEO Mark Bembridge: “Taking the extra time to bring our business to the US has been a key game changer for our ability to scale”. We have worked hard in our London office to be able to expand internationally, building new and maintaining relationships with our American clients and contacts and understanding the different legal landscape. In February 2019, we were able to open our new office in New York City and recruit two senior digital advertising professionals.

This report investigates the content produced by Smartology’s Banking sector clients during 2017

The report looks at the performance of the content, drawing out themes of what works and engages users.