Expanding abroad

27/06/2019

In the words of our CEO Mark Bembridge: “Taking the extra time to bring our business to the US has been a key game changer for our ability to scale”. We have worked hard in our London office to be able to expand internationally, building new and maintaining relationships with our American clients and contacts and understanding the different legal landscape. In February 2019, we were able to open our new office in New York City and recruit two senior digital advertising professionals.

Banking sector content review

16/06/2019

This report investigates the content produced by Smartology’s Banking sector clients during 2017

The report looks at the performance of the content, drawing out themes of what works and engages users.

Smartology nominated for a Digiday award

28/03/2019

We are delighted to announce that we have been shortlisted in the Digiday Media Awards 2019. In collaboration with AllianceBernstein (AB), a global asset management firm, we have made it into the top five nominations within the ‘Best use of Technology’ category.

Privacy is the new norm

13/02/2019

Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media owners. Its advanced technology solves many of the key challenges the ad tech industry is grappling with including viewability, GDPR, privacy, brand protection, and click fraud.

Five tips for measuring the real value of publisher partnerships

01/02/2019

According to a CMO Spend Survey by Gartner, marketing budgets are continuing to grow. However, the growth in spend comes with an increase in expectations. The report emphasises that it’s time for marketers to assume accountability for their spend and to equate this with a demonstrable impact on business growth.

Truth to Power, Ad Tech needs to stand up for journalism

12/01/2019

Fake news and the press’ future are now at the top of the political agenda. To be slightly flippant, journalism must be truly in crisis when politicians acknowledge they need to support quality reporting to maintain democracy. Culture secretary Jeremy Wright has said he would not rule out a tech tax for Google and Facebook to fund public interest journalism.

Smartology secures £2.8m Series A financing

08/01/2019

Smartology, the contextual adtech platform today announces that it has closed its £2.8m ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development and its expansion in North America and across EMEA. Tim Steel, Chairman of Committed Capital, has joined the Smartology board as Investment Director.

Saving Journalism

01/01/2019

There are no two ways about it. Journalism is under threat. A report commissioned by the UK government on sustainable high-quality journalism proves precisely that. There are a quarter fewer full-time journalists than a decade ago, and large swathes of the UK have no access to proper local news coverage. Seeing the spreading of fake news in the recent case of France’s Yellow Jackets protest movement or a misinformation…

A look back at 2018

24/12/2018

As we near the end of the year, it’s time to look back at what has happened in 2018, including those events that made the news and their impact on Smartology.
GDPR- what else?