Mishcon de Reya’s main aim for the ad campaign has been to amplify brand awareness. Mishcon de Reya’s SmartMatch ads have seen CTRs (click through rates) up to ten times higher than the industry average. In contrast to usual banner advertisements, the SmartMatch technology scans
and uses Mishcon de Reya’s pre existing content, such as its industry insights and thought leadership blogs, injecting them into dynamic ad units that are then placed next to semantically matched articles on the Financial Times website.
This Case Study aims to provide a deeper insight into the unique approach taken and subsequent results that were achieved during this campaign.