Concordia Case Study – Contextual Advertising


Smartology’s unique approach was a successful alternative to traditional banner advertising campaigns and illustrates the potential of contextual advertising.

Using machine learning and natural language processing, the creatives align with the reader’s interest without demographic profiling or the use of cookies. Semantic understanding of publisher content also means that CONCORIDA’s ads avoid appearing next to inappropriate or unsafe content.

This Case Study aims to provide a deeper insight into the unique approach taken and subsequent results that were achieved during this campaign and is available in English and German Languages.


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