Category: Technology

Facing Up To Privacy

The real value of publisher partnerships

In the current climate, issues around privacy have gained more importance than ever before. The use of private data can, in certain circumstances, add value to an end user’s experience, however a number of recent events have cast a spotlight on privacy and how user-data is being used by a range of organisations.  

Why Context is Now King

Expanding Abroad

It’s more than 20 years since Bill Gates, predicting an internet tidal wave of opportunity and a new dawn for how we live, work and play, stated: content is king!

Going Programmatic on AWS

The Problem

When this project began Smartology was still operating a purely direct ad sales model, which meant we had a good idea of what traffic we would be serving and our servers only had to deal with semantic matching and rendering the creatives.

From Monolith to Serverless

At Smartology, privacy and innovation are a big part of our company ethos and are at the forefront of everything we do.

Smartology is in the business of delivering brand safe, relevant adverts on some of the world’s largest publisher sites. In order to do this, it creates a semantic profile of both publisher and advertiser content then, when a ‘match’ is found, a relevant ad is inserted on the page.

The state of the digital advertising industry

The real value of publisher partnerships

Mark Bembridge summarises the issues faced in the digital marketing industry, with many of them coming to the fore in 2017. He proposes how the industry might move forward and how technology can help win back the trust of the consumer

Engagement and how Smartology can help

Privacy is the new norm and engaging content

Catching the eye of today’s internet-goers is no easy feat. With the constant distractions, pop-ups and notifications that come with modern browsing, it has become trickier than ever to solidify your brand’s message in a convoluted marketplace.

5 ways Smartology helps to protect their clients

Ad tech to stand up for journalism

The world of online advertising has been the subject of plenty of discussion in the wake of recent scandals involving adverts for large businesses appearing alongside content of an extreme or offensive nature. Brand safety is at the core of what we do.