Category: Smartology

Will Google’s latest replacement for third-party cookies fit the bill?

Content Marketing

In August 2019, in a bid to replace third party cookies Google announced a new initiative to enhance privacy on the web – the Privacy Sandbox. The first implementation of which was the Federated Learning of Cohorts, or FLoC for short. The technology grouped together people with similar browsing histories, then allowed advertisers to target those groups of people (the “cohorts”) without most of the personally-identifiable information that cookies usually provide. Although an improvement compared with third-party cookies, it has not proved popular with many privacy advocacy groups and companies.

Getting to the bottom of deep learning.

When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products, and Smartology’s SmartMatch SaaS platform has ‘smart’ as its namesake for this very reason.

Using content to build engagement and consumer trust

We know brands are investing in content now more than ever.  As referenced in the Harvard Business Review article, “10 Truths About Marketing After the Pandemic”, marketers are having to  adapt their approaches to a new set of rules.  In a B2B and B2C context consumers now expect a more personalised, anticipatory, relevant experience.  This requires organisations to use more data, deep learning and AI to ensure the communications and advertising efforts are relevant and meaningful.

Takeaways from Dmexco 2018

The resurgence of contexctual advertising is here and now

It’s the week post-DMEXCO and the Smartologists are back in London. Tired yet energised still by the buzz that fuelled two full days of productive meetings, fascinating discussions, multiple debate and showcase stages, a start-up village, tv-set interviews, and so much more. Though far from complete, here are few key topics and takeaways from DMEXCO 2018.

Introduction to Engineering at Smartology

At Smartology, privacy and innovation are a big part of our company ethos and are at the forefront of everything we do.

The engineering team at Smartology consists of software and systems engineers and the CTO, all based in Southwark in London. We are responsible for all back-end systems, including the machine learning algorithms used for content matching and brand safety, the real-time bidding systems for programmatic ad-serving, as well as the ad server itse

Tackling online Ad fraud

Contextual advertising is set to soar in 2021

Online Ad Fraud has long been the elephant in the room for brands and website owners alike. With billions of ad spend being wasted each year on non-human traffic

Our view on Viewability

Saving journalism

An ad served doesn’t necessarily equal an ad viewed, and advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. It makes sense – why would an advertiser want to pay for impressions that are never seen by real human users – let alone their target audience! In order to monitor this, Smartology…