Smartology has recently launched a service where it can execute campaign buys programmatically. Its working with a range of premium publishers.
Smartology has launched a programmatic version of its bespoke contextual digital platform SmartMatch to enable the automated buying of relevant inventory using its semantic matching platform. BBC.com and The Wall Street Journal are some of the first premium publishers to run campaigns using the new proprietary system.
Our business is all about placing great content next to great content and encouraging maximum user engagement. We know a thing or two about what works for brands and how they should write to make sure their content hits the right note.
Online Ad Fraud has long been the elephant in the room for brands and website owners alike. With billions of ad spend being wasted each year on non-human traffic
We are delighted to announce that John Pentin has joined the team in a newly-created role of VP Global Sales as we continue to expand. John has previously held senior sales roles at publishers including CNBC, Bloomberg and Newsweek.
Smartology has won the Technology Provider of the Year at the 2016 British Media Awards for its contextual digital advertising platform, SmartMatch™. The results were announced in a ceremony held at the Hilton Hotel in London on 4 May.
Today we would like to welcome Brian Fitzpatrick to the Smartology team as a non-executive board director. Formerly head of EMEA at programmatic video advertising specialist Adap.tv (purchased by AOL in 2013), Brian brings in-depth online media expertise and extensive experience of building media companies to his advisory role.