As said in the guide, ‘Understanding brand safety & brand suitability in a contemporary media landscape,’ by the IAB: “2020 has been the year of the unexpected. From a pandemic and quarantine to economic crisis to a resurgent civil rights movement and the most polarized our nation has been since the Civil War, this chaotic… Read more »
Introducing Lauren Duggan,Sales Director at Smartology. A programmatic expert, skilled in the delivery of innovative & creative digital solutions.
Smartology’s very own CEO, Mark Bembridge shares his professional journey and how he has made Smartology the success it is today. He explains how Brands that produce the best content will drive the highest engagement when contextualizing their content in the right time and place. But today brands
need to stand behind great values as opposed to great products and this is already being demonstrated by clients increasingly focusing
their branded content around these key values.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Marketing budgets are on the rise, and for good reason. Research by the CMO Council found that 65% of marketers plan to increase their budgets in 2021, but how do you know which channels or tactics will work best for your business?
Organisations are investing more in content marketing. Some outsource, some produce in-house, but either way promoted via the right channels, these content items can drive real engagement and impact. But, it goes without saying, that the content needs to be engaging. Here, we share our top tips for creating great content.
World Media Group announced the shortlist for the 2021 World Media Awards (WMAs), which showcase the best in international content-driven, cross border advertising.
Why publishers are receiving just half the money spent on their digital ads by premium brands.
Privacy online is coming of age. In the opening paragraph of his March 3rd Google blog, David Temkin sets the scene with a recent Pew Research Center study which finds, ‘72% of people feel…
Ever since the mid-nineties when Netscape launched an early version of its Mosaic browser incorporating the first ‘cookies’, tracking user behaviour online to the benefit of online advertisers has been a key principle…