Month: October 2021

Getting to the bottom of deep learning.

When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products, and Smartology’s SmartMatch SaaS platform has ‘smart’ as its namesake for this very reason.

Using content to build engagement and consumer trust

We know brands are investing in content now more than ever.  As referenced in the Harvard Business Review article, “10 Truths About Marketing After the Pandemic”, marketers are having to  adapt their approaches to a new set of rules.  In a B2B and B2C context consumers now expect a more personalised, anticipatory, relevant experience.  This requires organisations to use more data, deep learning and AI to ensure the communications and advertising efforts are relevant and meaningful.