Month: October 2018

MarTech Series Interview Smartology COO, Gary Neal

Martech platform SmartMatch

Gary Neal, COO of Smartology, was covered by MarTech series in an interview on the 1st of October. Gary is an accomplished digital strategist and operations professional with over 15 years experience in online businesses.

The industry shift to programmatic has been instrumental with an excess of 80% of digital ads being served programmatically in the US in 2018.

Tech tips for start-ups

Viewability

Key advice – Don’t invest in technology too quickly and keep it simple – let it work for you, not drown you! Technology should be there to add value and help small businesses save time. In the early days, tying up limited staff in complex tech is not helpful.