Month: May 2018

Facing Up To Privacy

The real value of publisher partnerships

In the current climate, issues around privacy have gained more importance than ever before. The use of private data can, in certain circumstances, add value to an end user’s experience, however a number of recent events have cast a spotlight on privacy and how user-data is being used by a range of organisations.  

Asset Management Sector Content Review

Content Review

This report investigates the content produced by Smartology’s Asset Management clients during the last 12 months and looks at the performance of the content, drawing out themes of what works and engages users.