Month: December 2017

Going Programmatic on AWS

The Problem

When this project began Smartology was still operating a purely direct ad sales model, which meant we had a good idea of what traffic we would be serving and our servers only had to deal with semantic matching and rendering the creatives.

From Monolith to Serverless

At Smartology, privacy and innovation are a big part of our company ethos and are at the forefront of everything we do.

Smartology is in the business of delivering brand safe, relevant adverts on some of the world’s largest publisher sites. In order to do this, it creates a semantic profile of both publisher and advertiser content then, when a ‘match’ is found, a relevant ad is inserted on the page.