Month: October 2017

The state of the digital advertising industry

The real value of publisher partnerships

Mark Bembridge summarises the issues faced in the digital marketing industry, with many of them coming to the fore in 2017. He proposes how the industry might move forward and how technology can help win back the trust of the consumer

Engagement and how Smartology can help

Privacy is the new norm and engaging content

Catching the eye of today’s internet-goers is no easy feat. With the constant distractions, pop-ups and notifications that come with modern browsing, it has become trickier than ever to solidify your brand’s message in a convoluted marketplace.