In August 2019, in a bid to replace third party cookies Google announced a new initiative to enhance privacy on the web – the Privacy Sandbox. The first implementation of which was the Federated Learning of Cohorts, or FLoC for short. The technology grouped together people with similar browsing histories, then allowed advertisers to target those groups of people (the “cohorts”) without most of the personally-identifiable information that cookies usually provide. Although an improvement compared with third-party cookies, it has not proved popular with many privacy advocacy groups and companies.

When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products, and Smartology’s SmartMatch SaaS platform has ‘smart’ as its namesake for this very reason.

We know brands are investing in content now more than ever.  As referenced in the Harvard Business Review article, “10 Truths About Marketing After the Pandemic”, marketers are having to  adapt their approaches to a new set of rules.  In a B2B and B2C context consumers now expect a more personalised, anticipatory, relevant experience.  This requires organisations to use more data, deep learning and AI to ensure the communications and advertising efforts are relevant and meaningful.

Introducing Damian Gilmurray, Lead Software Engineer at Smartology. Skilled and experienced, Damian has been a key contributor to the development of SmartMatch…

In the face of this chaos, each individual advertiser needed to become shrewd about how to run campaigns suitable to its brand identity during a historic moment when a large amount of publisher content is focused on hard news such as…

Introducing Lauren Duggan,Sales Director at Smartology. A programmatic expert, skilled in the delivery of innovative & creative digital solutions.

Smartology’s very own CEO, Mark Bembridge shares his professional journey and how he has made Smartology the success it is today. He explains how Brands that produce the best content will drive the highest engagement when contextualizing their content in the right time and place. But today brands
need to stand behind great values as opposed to great products and this is already being demonstrated by clients increasingly focusing
their branded content around these key values.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Marketing budgets are on the rise, and for good reason. Research by the CMO Council found that 65% of marketers plan to increase their budgets in 2021, but how do you know which channels or tactics will work best for your business?

Organisations are investing more in content marketing. Some outsource, some produce in-house, but either way promoted via the right channels, these content items can drive real engagement and impact. But, it goes without saying, that the content needs to be engaging. Here, we share our top tips for creating great content.