The “do’s” of content marketing in a crisis


Thee world has changed. The challenge of maintaining customer trust in your brand has too. At Smartology we’ve been hearing brands ask:
Should I continue to advertise?
Can I talk to my audience about subjects other than COVID-19?
The answers are yes and yes, and here’s why…

Cleaning up Adtech


The UK’s online ad sector is worth over £13bn with digital ad spend accounting for the majority (57%) of all UK advertising. It’s the world’s third-largest digital ad market and Europe’s biggest with 19,000 people working in the sector…

Mishcon de Reya Case Study


Mishcon de Reya’s main aim for the ad campaign has been to amplify brand awareness. Mishcon de Reya’s SmartMatch ads have seen CTRs (click through rates) up to ten times higher than the industry average.

Government funds for tech start-ups


As the article “How does the government fund and support UK tech start ups” illustrates, there are several funding options for UK start ups. Nick Ismail demonstrates how start-ups can benefit from these by giving different CEO’s a platform to share their experience. One of them is the CEO of Smartology Mark Bembridge.