Brands on the Smartology platform see record engagement with their target audiences as a result of matching their branded content alongside relevant articles on the world’s premium publisher sites. This is a key value-add to a brand while ensuring viewable, brand protected, non-intrusive user engagement.
BRANDS WE WORK WITH:
Media agencies we work with:
We work with brands in a variety of sectors, including ; Management Consultancy, Energy, Business Education, Banking, Asset Management, Insurance, Automotive, Legal and Technology
Smartology’s unique, cutting-edge technology finally brings genuine relevancy to online advertising. Our semantic profiling ensures ads only appear alongside the most relevant publisher articles.
Brand Protection & Privacy
Bespoke brand protection using an exclusion list mechanism, enables brands to specify which content they don't want to appear alongside. While, non-intrusive ads don't use 3rd party cookies
VIEWABILITY & FRAUD SAFE
SmartMatch ads are positioned in the top MPU banner placement on premium media owner sites. With a human traffic guarantee, brands are assured clicks reported are coming from real human clicks, not bots.
Leading ad-blocking providers automatically whitelist Smartology ads, ensuring they are not blocked by user-controlled filters.
Brands are now able to leapfrog traditional audience-based targeting and develop relationships with their key global audiences on the world's leading premium media owners.
Branded Content Data Trends
A consultancy-style approach means brands are able to tailor their campaigns according to industry and user trends, guided by Smartology’s experienced team.
WHAT WE OFFER
In-house creative studio
An in-house team of experienced designers manage the whole design process, tailoring designs to a brand’s content and creative requirements.
All content supported
All content types, from PDFs and infographics to editorial and video, are supported by the Smartology platform.
Detailed client dashboards provide in-depth campaign data and information in an easy-to-use interface.
An experienced account management and commercial team offer extensive advice on optimising content creation and audience engagement.
“SmartMatch has enabled iShares to distribute content efficiently outside the trade media environment. Having our content always in contextual environments continues to drive excellent engagement.” VP BlackRock - Brand, Advertising and Media
"Thanks to the work of the team at Smartology, Mishcon de Reya is able to target its thought leadership content alongside relevant publisher articles. We are delighted with the engagement results and look forward to continuing our successful partnership!" Head of Digital Marketing
"SmartMatch has enabled us to position the right content in front of the right audience at scale across the world's most premium publishers for clients such as Adobe and ABB. A hyper contextually relevant article inevitably drives better performance, enabling us to get the most out of our premium inventory buys." Head of Global Solutions, MEC Switzerland
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Find out more about Smartology