As part of our expansion into Asia, we are delighted to welcome Michelle Ong to the Smartology team!
Michelle joins us from her previous role at The New York Times to focus on ad operations and provide sales support. She will report into our APAC MD, Eileen Soh, who has headed up our operations based in Singapore since September 2015.
Eileen comments: “Brands that have invested time and resource into developing a content hub can work with Smartology to ensure they get real ROI on that content by using it for brand-building and engagement advertising campaigns, As more clients come on board, we need additional expertise to provide the level of support they require, during their office hours. With her sales and ad ops experience and passion for digital advertising, Michelle is the perfect fit for the team.”
“To continue to grow and develop, the digital advertising industry needs to make the most of the large amounts of informed and authoritative content that it has at its fingertips. Brand and agencies have the ideal opportunity to exploit an ecosystem that today makes this possible. Smartology is helping to bring all the elements together and joining the company now is a really exciting opportunity,” says Michelle on joining the company.
We are thrilled to have her on board!