Smartology are proud to announce it’s now an associate member of the World media group.
To date, members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands such as The Washington Post, The Wall Street Journal, Time, The New York Times, The Economist and Bloomberg Media Group. However, the change in membership policy is in recognition of the value the associate members have in the creation and consumption of quality journalism. In Smartology’s case, by providing ad tech services, over both direct and programmatic platforms, that promote and support quality journalism and trusted media environments.
Emma Winchurch-Beale, International Sales Director at The Washington Post and President of the World Media Group, says: “In a volatile world besmirched by fake news, the World Media Group’s role as the champion for quality journalism is more important than ever if we want to retain consumer trust. That’s why, as we celebrate our 20th anniversary, we are opening up membership to organisations that have the same goals and ethics as us and can help us extend our campaign for excellence in delivery too.”