We are delighted to announce that we have been shortlisted in the Digiday Media Awards 2019. In collaboration with AllianceBernstein (AB), a global asset management firm, we have made it into the top five nominations within the ‘Best use of Technology’ category.
Smartology have worked with AB for a number of years, helping disseminate their industry leading thought leadership content. We use machine learning powered natural language processing to semantically profile AB’s branded content and serve this in dynamic ad creatives. These are contextually matched with articles on premium publisher websites. By linking branded content to the immediate interest of the reader, we were able to provide extremely high engagement levels with users. As a result, the click through rate of the ads served during the campaign were 620% above the industry’s average*
We are now looking forward to the award gala which will take place on the 9th of May in London.