Smartology is pleased to announce that the RBS FT SmartMatch campaign took the silver award for Best International Campaign at this year’s prestigious Media Week Awards. Winners of the Media Week Awards were announced at a ceremony held at Grosvenor House yesterday evening.
The campaign, which ran on FT.com in partnership with MediaCom, resulted in record engagement and click through rates for the featured RBS editorial and was the highest performing financial services campaign on FT.com in 2013.
Mark Bembridge, CEO at Smartology said: “We are particularly proud of this award which is a great achievement in a category not normally associated with B2B. It’s a brilliant validation of SmartMatch and we would like to extend a big thanks to MediaCom, RBS and FT.com for all their work on this campaign alongside the team from Smartology.”