Summer 2017 Over the last few months, we have been joined by three new additions to the Smartology London team
Much has been written about Facebook and Google’s duopoly over the advertising industry. It’s time for a safer, quality and future-ready alternative. In this article, Campaign profiles Smartology and how we are helping to fight back with our semantic contextual platform, SmartMatch. You can read the full article on Campaign.
Our business is all about placing great content next to great content and encouraging maximum user engagement. We know a thing or two about what works for brands and how they should write to make sure their content hits the right note.
Mark, our CEO & Founder of Smartology, featured in the Drum this week. He was discussing the hot topic of brand safety and how companies can curb ad misplacement by having total control and transparency in how their budget is spent. You can read the full article on the Drum.
Recently, big brands woke up to the news that they could unwittingly be funding terrorism through their online ads.
An ad served doesn’t necessarily equal an ad viewed, and advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. It makes sense – why would an advertiser want to pay for impressions that are never seen by real human users – let alone their target audience! In order to monitor this, Smartology…