“Digital adverts are very good at reminding us what we have been interested in. They are much less adept at knowing when we will be at our most receptive to seeing them. So a business user opening their laptop at work in the morning, to catch up on news in a financial publication might see ads…
Smartology has recently been nominated as a finalist in the UK Innovation and Entrepreneurship category at the 2016 UK IT Industry awards. The awards are widely recognised as one of the most prestigious of its kind and focus on excellence, best practise and innovation in the UK technology sector…
As part of our expansion into Asia, we are delighted to welcome Michelle Ong to the Smartology team! Michelle joins us from her previous role at The New York Times to focus on ad operations and provide sales support. She will report into our APAC MD, Eileen Soh, who has headed up our operations based in Singapore since September 2015.
Mark Bembridge, CEO & Founder of Smartology, featured in Marketing Tech Week this week discussing how contextualisation is key when it comes to overcoming the adblocking problem.
This week we are excited to announce we are live with our first German language campaigns, working with three new publishers; Reuters.de, W&V and Lead Digital. This marks a key milestone in our international expansion plans and aim to offer Smartology’s contextual matching technology in many languages across the globe.
Today, the AOP announced the shortlist for their annual Digital Publishing Awards. Smartology is in the final six in the Best Media Technology Partner category.
Smartology has won the Technology Provider of the Year at the 2016 British Media Awards for its contextual digital advertising platform, SmartMatch™. The results were announced in a ceremony held at the Hilton Hotel in London on 4 May.