Going Programmatic on AWS

20/12/2017

The Problem When this project began Smartology was still operating a purely direct ad sales model, which meant we had a good idea of what traffic we would be serving and our servers only had to deal with semantic matching and rendering the creatives.

From Monolith to Serverless

01/12/2017

Smartology is in the business of delivering brand safe, relevant adverts on some of the world’s largest publisher sites. In order to do this, it creates a semantic profile of both publisher and advertiser content then, when a ‘match’ is found, a relevant ad is inserted on the page.

Engagement and how Smartology can help

02/10/2017

Catching the eye of today’s internet-goers is no easy feat. With the constant distractions, pop-ups and notifications that come with modern browsing, it has become trickier than ever to solidify your brand’s message in a convoluted marketplace.

Smartology at DMEXCO

07/09/2017

DMEXCO is Europe’s largest digital marketing conference, allowing guests the chance to experience new, disruptive trends and the latest business opportunities in the digital marketplace.

Our view on privacy

28/08/2017

The privacy issue: With the recent ransomware attacks on computers across the world, leaving individuals and institutions as large as the NHS with compromised data, the issue of privacy on the internet has been brought to the forefront of business discussions.

This website uses cookies to give you the best experience.
Agree by clicking the 'Accept' button.