Mark Bembridge summarises the issues faced in the digital marketing industry, with many of them coming to the fore in 2017. He proposes how the industry might move forward and how technology can help win back the trust of the consumer… Mark Bembridge CEO Smartology The full article can be found in our resources… Read more »
Catching the eye of today’s internet-goers is no easy feat. With the constant distractions, pop-ups and notifications that come with modern browsing, it has become trickier than ever to solidify your brand’s message in a convoluted marketplace.
Smartology has recently launched a service where it can execute campaign buys programmatically. Its working with a range of premium publishers. This article from Adexchanger explains how.
Smartology has launched a programmatic version of its bespoke contextual digital platform SmartMatch to enable the automated buying of relevant inventory using its semantic matching platform.
Team Smartology are pleased to report back from their epic charity bike ride from Paris to London…. Six of the Smartology team took part in the 2017 Guts in Motion bike ride, helping to raise money to fund research and find a cure for Crohn’s disease and Colitis.