Smartology were part of a panel debating how brands can harness stories and storytelling and the best mechanisms to develop and distribute them. You can see the highlights from the panel and insights from our CEO Mark Bembridge:
Smartology are proud to announce that we have been shortlisted for the ‘Most Effective Technology Platform’ at the Masterclassing – Effective Digital Marketing Awards. We find out if we have won on Tuesday the 10th of July. The shortlist can be found here.
Smartology are delighted to announce that we have been accepted onto the Mayor’s International Business Programme. The programme focuses on fast-growing companies in London, in sectors such as tech, life sciences and infrastructure. It is supported by companies such as BDO, KPMG and PA consulting
In the current climate, issues around privacy have gained more importance than ever before. The use of private data can, in certain circumstances, add value to an end user’s experience, however a number of recent events have cast a spotlight on privacy and how user-data is being used by a range of organisations.
In 2007, MediaMath launched the first platform, TerminalOne, that purchased online ads using real time auctions. Since then the programmatic ecosystem and underlying technologies have grown and flourished such that a decade later in 2017, programmatic display spending reached almost $33 billion globally with 80% of display advertising in the US now being transacted programmatically.