-By Gary Neal, COO of Smartology gg There are no two ways about it. Journalism is under threat. A report commissioned by the UK government on sustainable high-quality journalism proves precisely that. There are a quarter fewer full-time journalists than a decade ago, and large swathes of the UK have no access to proper local… Read more »
Intro As we near the end of the year, it’s time to look back at what has happened in 2018, including those events that made the news and their impact on Smartology. GDPR- what else? A review of the year wouldn’t be complete without some sort of recognition of the impact of GDPR. The months… Read more »
This week we have been at the AI Summit in New York, after being selected to join the Department for International Trade (DIT) trade mission from the 3rd to 7th December 2018. The DIT trade mission is focused on companies with unique AI or machine learning (ML) product offerings for the US market and… Read more »
-Attributed to Gordon Kerr, MD Americas at Smartology ggg Imagine you are at a shop looking at a piece of clothing and decide not to purchase it and move on. Pretty normal right? Now imagine, the salesperson of that store decides to follow you out of the store for the next few days showing up… Read more »
Smartology’s CEO, Mark Bembrdge, was featured in the Marketing Gazette. The article titled, ‘Privacy is the New Norm‘ looks at why contextual advertising is gaining public support and popularity again.
Smartology’s US Managing Director, Gordon Kerr, was feature in Martech Advisor this week. The article titled, ‘The renaissance of Contextual Advertising‘ looks at why contextual advertising is making a come back and why it is bigger, better and more important than ever before.
Gary Neal, Chief Operating Officer, Smartology ggg Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month,… Read more »
Gary Neal, COO of Smartology, was covered by MarTech series in an interview on the 1st of October. Gary is an accomplished digital strategist and operations professional with over 15 years experience in online businesses.
Comments from Mark Bembridge, CEO and founder, Smartology gg Key advice “Don’t invest in technology too quickly and keep it simple – let it work for you, not drown you!” “Technology should be there to add value and help small businesses save time. In the early days, tying up limited staff in complex tech is… Read more »
It’s the week post-DMEXCO and the Smartologists are back in London. Tired yet energised still by the buzz that fuelled two full days of productive meetings, fascinating discussions, multiple debate and showcase stages, a start-up village, tv-set interviews, and so much more. Though far from complete, here are few key topics and takeaways from DMEXCO… Read more »