Smartology is pleased to announce that Mishcon de Reya has won Best Marketing & Communications Team at the Lawyer Management Awards for its innovative use of SmartMatch technology on FT.com.
The campaign semantically disseminated Mishcon de Reya’s thought leadership alongside relevant FT.com articles, achieving record levels of engagement and click through rates for their featured content.
Mark Bembridge, CEO at Smartology said: “We are very pleased to have contributed to helping Mishcon de Reya win their award and are thrilled to see recognition of SmartMatch within the legal sector”.
Smartology’s content marketing platform, SmartMatch, breaks new ground by offering global advertisers the opportunity to house their content within hundreds of creative ad units. The content is semantically profiled and dynamically served alongside premium media owners’ articles according to relevancy.
Founded in 2010, Smartology has grown rapidly to incorporate a team of 20 staff and has an established presence in New York.