Category: Technology

Facing Up To Privacy

16/05/2018

In the current climate, issues around privacy have gained more importance than ever before. The use of private data can, in certain circumstances, add value to an end user’s experience, however a number of recent events have cast a spotlight on privacy and how user-data is being used by a range of organisations.  

Combating Ad Fraud with Ads.txt

20/04/2018

In 2007, MediaMath launched the first platform, TerminalOne, that purchased online ads using real time auctions. Since then the programmatic ecosystem and underlying technologies have grown and flourished such that a decade later in 2017, programmatic display spending reached almost $33 billion globally with 80% of display advertising in the US now being transacted programmatically.

Why Context is Now King

08/01/2018

It’s more than 20 years since Bill Gates, predicting an internet tidal wave of opportunity and a new dawn for how we live, work and play, stated: content is king! Just as the broadcasting revolution before it created new industries, such as TV sets, cable manufacturing, around-the-clock advertising and an aggressive, multi-billion-pound fight to win

Going Programmatic on AWS

20/12/2017

The Problem When this project began Smartology was still operating a purely direct ad sales model, which meant we had a good idea of what traffic we would be serving and our servers only had to deal with semantic matching and rendering the creatives.

From Monolith to Serverless

01/12/2017

Smartology is in the business of delivering brand safe, relevant adverts on some of the world’s largest publisher sites. In order to do this, it creates a semantic profile of both publisher and advertiser content then, when a ‘match’ is found, a relevant ad is inserted on the page.

Engagement and how Smartology can help

02/10/2017

Catching the eye of today’s internet-goers is no easy feat. With the constant distractions, pop-ups and notifications that come with modern browsing, it has become trickier than ever to solidify your brand’s message in a convoluted marketplace.

How to take back Facebook and Google spend

16/06/2017

Much has been written about Facebook and Google’s duopoly over the advertising industry. It’s time for a safer, quality and future-ready alternative. In this article, Campaign profiles Smartology and how we are helping to fight back with our semantic contextual platform, SmartMatch. You can read the full article on Campaign.

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