Category: Smartology

Our view on Viewability


An ad served doesn’t necessarily equal an ad viewed, and advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. It makes sense – why would an advertiser want to pay for impressions that are never seen by real human users – let alone their target audience! In order to monitor this, Smartology…



Smartology were recently at Dmexco, one of the best and largest (with over 50,000 attendees this year) digital conferences on the circuit. We had two days of back to back meetings and conversations with some of the most influential people in the industry.

New Smartologists


This month we welcomed three new starters to the team here at Smartology. They are all recent graduates, and so bring an abundance of energy and youthfulness as well as sharp minds to the team….

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