DMEXCO is Europe’s largest digital marketing conference, allowing guests the chance to experience new, disruptive trends and the latest business opportunities in the digital marketplace.
Smartology has recently launched a service where it can execute campaign buys programmatically. Its working with a range of premium publishers. This article from Adexchanger explains how.
Smartology has launched a programmatic version of its bespoke contextual digital platform SmartMatch to enable the automated buying of relevant inventory using its semantic matching platform.
Our business is all about placing great content next to great content and encouraging maximum user engagement. We know a thing or two about what works for brands and how they should write to make sure their content hits the right note.
Mark, our CEO & Founder of Smartology, featured in the Drum this week. He was discussing the hot topic of brand safety and how companies can curb ad misplacement by having total control and transparency in how their budget is spent. You can read the full article on the Drum.
Our CEO Mark recently joined a discussion panel here in London at the Quality Financial Media seminar. He was joined by Rob Avis, Ptarmigan Media and Mathew Greenlay, Aberdeen Asset Management, in order to discuss the future of AI and to ultimately answer the all important question of; “Whether marketing departments, media agencies and sales departments of publishers…