Category: Press

Combating Ad Fraud with Ads.txt

20/04/2018

In 2007, MediaMath launched the first platform, TerminalOne, that purchased online ads using real time auctions. Since then the programmatic ecosystem and underlying technologies have grown and flourished such that a decade later in 2017, programmatic display spending reached almost $33 billion globally with 80% of display advertising in the US now being transacted programmatically.

Smartology’s 10 point guide to GDPR

19/02/2018

Summary General Data Protection Regulation (GDPR) is a new regulation that will be legally enforceable across all EU member states on 25th May 2018 and is created to replace the current directive to give protection to individuals on the processing of their personal data.

Why Context is Now King

08/01/2018

It’s more than 20 years since Bill Gates, predicting an internet tidal wave of opportunity and a new dawn for how we live, work and play, stated: content is king! Just as the broadcasting revolution before it created new industries, such as TV sets, cable manufacturing, around-the-clock advertising and an aggressive, multi-billion-pound fight to win

Engagement and how Smartology can help

02/10/2017

Catching the eye of today’s internet-goers is no easy feat. With the constant distractions, pop-ups and notifications that come with modern browsing, it has become trickier than ever to solidify your brand’s message in a convoluted marketplace.

Thoughts from dmexco 2017

15/09/2017

Smartology returned to dmexco in Cologne again this year with a stand in the main hall. Attendance of Europe’s premier digital conference is now over 50,000 and the team were back to back with meetings with publishers, agencies and clients.

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