Category: Press

Waking up to a post-GDPR world

03/07/2018

Early days of GDPR   May 25th 2018 – GDPR-Day – has come and gone. And following the interim distraction of the industry’s annual jamboree in Cannes, publishers, advertisers and ad tech vendors are now starting to understand its effect and implications for their businesses and map out the road ahead.

Combating Ad Fraud with Ads.txt

20/04/2018

In 2007, MediaMath launched the first platform, TerminalOne, that purchased online ads using real time auctions. Since then the programmatic ecosystem and underlying technologies have grown and flourished such that a decade later in 2017, programmatic display spending reached almost $33 billion globally with 80% of display advertising in the US now being transacted programmatically.

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