Intro As we near the end of the year, it’s time to look back at what has happened in 2018, including those events that made the news and their impact on Smartology. GDPR- what else? A review of the year wouldn’t be complete without some sort of recognition of the impact of GDPR. The months… Read more »
Smartology’s CEO, Mark Bembrdge, was featured in the Marketing Gazette. The article titled, ‘Privacy is the New Norm‘ looks at why contextual advertising is gaining public support and popularity again.
Smartology’s US Managing Director, Gordon Kerr, was feature in Martech Advisor this week. The article titled, ‘The renaissance of Contextual Advertising‘ looks at why contextual advertising is making a come back and why it is bigger, better and more important than ever before.
Gary Neal, COO of Smartology, was covered by MarTech series in an interview on the 1st of October. Gary is an accomplished digital strategist and operations professional with over 15 years experience in online businesses.
Early days of GDPR May 25th 2018 – GDPR-Day – has come and gone. And following the interim distraction of the industry’s annual jamboree in Cannes, publishers, advertisers and ad tech vendors are now starting to understand its effect and implications for their businesses and map out the road ahead.
Smartology were part of a panel debating how brands can harness stories and storytelling and the best mechanisms to develop and distribute them. You can see the highlights from the panel and insights from our CEO Mark Bembridge:
In 2007, MediaMath launched the first platform, TerminalOne, that purchased online ads using real time auctions. Since then the programmatic ecosystem and underlying technologies have grown and flourished such that a decade later in 2017, programmatic display spending reached almost $33 billion globally with 80% of display advertising in the US now being transacted programmatically.