The world has changed. The challenge of maintaining customer trust in your brand has too. At Smartology we’ve been hearing brands ask: Should I continue to advertise? Can I talk to my audience about subjects other than COVID-19? The answers are yes and yes, and here’s why: Smart content marketers display empathy for their audience,… Read more »
Category: Ad tech News
Smartology is excited to announce today’s beta launch of our unique Self Service offering. Through the My.Smartology intuitive dashboard, agencies and clients alike will be able to quickly and simply set up and manage their very own SmartMatch campaigns.
As the article “How does the government fund and support UK tech start ups” illustrates, there are several funding options for UK start ups. Nick Ismail demonstrates how start-ups can benefit from these by giving different CEO’s a platform to share their experience. One of them is the CEO of Smartology Mark Bembridge.
-Attributed to Gordon Kerr, MD Americas at Smartology ggg Imagine you are at a shop looking at a piece of clothing and decide not to purchase it and move on. Pretty normal right? Now imagine, the salesperson of that store decides to follow you out of the store for the next few days showing up… Read more »
Gary Neal, Chief Operating Officer, Smartology ggg Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month,… Read more »
Last week, the Smartology team hit up the 2018 Cannes Lions Festival of Creativity for a second time in a row, and what a week it was!
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 we believe. Here are our four trends for the year ahead.