Today we would like to welcome Brian Fitzpatrick to the Smartology team as a non-executive board director. Formerly head of EMEA at programmatic video advertising specialist Adap.tv (purchased by AOL in 2013), Brian, who is also an investor in Smartology, brings in-depth online media expertise and extensive experience of building media companies to his advisory role.
Prior to his roles at Adap.tv and AOL Platforms, Brian was managing director for Europe at The MIG (Media Innovation Group), a WPP Digital company where he oversaw the enterprise from start-up to one of the industry’s most successful agency technology businesses.
Commenting on his board appointment at Smartology Fitzpatrick says: “Smartology has built a world-class team of developers, technology experts and media specialists. The result is an innovative audience targeting solution that matches branded content with editorial, making it a relevant ‘add on’ for the reader because it is based on their immediate interests. In other words, as audiences become increasingly frustrated with the one-size-fits-all approach to advertising it puts content where it counts, thereby benefiting the advertiser, the publisher and the end user. Joining the board at this stage of the company’s growth is an exciting opportunity.”
Mark Bembridge, CEO at Smartology, comments: “Brian has an enviable track record from the perspective of both commercial acumen and programmatic media expertise. Combining his skills with the market opportunities afforded by audiences that want relevant, high-quality content in realtime will enable us to build on our success to date and expand the company further.”
See more here:
What’s New in Publishing (14 April): http://www.whatsnewinpublishing.co.uk/content/former-aol-wpp-executive-brian-fitzpatrick-joins-smartology-board
PerformanceIN (3 May): http://performancein.com/news/2016/05/03/movers-shakers-april-2016/