The world has changed. The challenge of maintaining customer trust in your brand has too. At Smartology we’ve been hearing brands ask: Should I continue to advertise? Can I talk to my audience about subjects other than COVID-19? The answers are yes and yes, and here’s why: Smart content marketers display empathy for their audience,… Read more »
Smartology is excited to announce today’s beta launch of our unique Self Service offering. Through the My.Smartology intuitive dashboard, agencies and clients alike will be able to quickly and simply set up and manage their very own SmartMatch campaigns.
(This article first appeared in Martechadvisor on 26th August 2019) The UK’s online ad sector is worth over £13bn with digital ad spend accounting for the majority (57%) of all UK advertising. It’s the world’s third-largest digital ad market and Europe’s biggest with 19,000 people working in the sector.
As the article “How does the government fund and support UK tech start ups” illustrates, there are several funding options for UK start ups. Nick Ismail demonstrates how start-ups can benefit from these by giving different CEO’s a platform to share their experience. One of them is the CEO of Smartology Mark Bembridge.
In the words of our CEO Mark Bembridge: “Taking the extra time to bring our business to the US has been a key game changer for our ability to scale”. We have worked hard in our London office to be able to expand internationally, building new and maintaining relationships with our American clients and contacts
We are delighted to announce that we have been shortlisted in the Digiday Media Awards 2019. In collaboration with AllianceBernstein (AB), a global asset management firm, we have made it into the top five nominations within the ‘Best use of Technology’ category.
Mark Bembridge, Chief Executive Officer, Smartology gg Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media owners. Its advanced technology solves many of the key challenges the ad tech industry is grappling with including viewability, GDPR, privacy, brand protection, and click fraud. Its technology semantically… Read more »
-By Mark Bembridge, CEO of Smartology gg According to a CMO Spend Survey by Gartner, marketing budgets are continuing to grow. However, the growth in spend comes with an increase in expectations. The report emphasises that it’s time for marketers to assume accountability for their spend and to equate this with a demonstrable impact on… Read more »
Mark Bembridge, CEO, Smartology Fake news and the press’ future are now at the top of the political agenda. To be slightly flippant, journalism must be truly in crisis when politicians acknowledge they need to support quality reporting to maintain democracy.
Adtech company investment to aggressively accelerate global sales, marketing and product roadmap. 8th January 2019, London; Smartology, the contextual adtech platform today announces that it has closed its £2.8m ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development… Read more »