Adtech company investment to aggressively accelerate global sales, marketing and product roadmap. 8th January 2019, London; Smartology, the contextual adtech platform today announces that it has closed its £2.8m ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development… Read more »
Intro As we near the end of the year, it’s time to look back at what has happened in 2018, including those events that made the news and their impact on Smartology. GDPR- what else? A review of the year wouldn’t be complete without some sort of recognition of the impact of GDPR. The months… Read more »
This week we have been at the AI Summit in New York, after being selected to join the Department for International Trade (DIT) trade mission from the 3rd to 7th December 2018. The DIT trade mission is focused on companies with unique AI or machine learning (ML) product offerings for the US market and… Read more »
Smartology’s CEO, Mark Bembrdge, was featured in the Marketing Gazette. The article titled, ‘Privacy is the New Norm‘ looks at why contextual advertising is gaining public support and popularity again.
Smartology’s US Managing Director, Gordon Kerr, was feature in Martech Advisor this week. The article titled, ‘The renaissance of Contextual Advertising‘ looks at why contextual advertising is making a come back and why it is bigger, better and more important than ever before.
Gary Neal, COO of Smartology, was covered by MarTech series in an interview on the 1st of October. Gary is an accomplished digital strategist and operations professional with over 15 years experience in online businesses.
It’s the week post-DMEXCO and the Smartologists are back in London. Tired yet energised still by the buzz that fuelled two full days of productive meetings, fascinating discussions, multiple debate and showcase stages, a start-up village, tv-set interviews, and so much more. Though far from complete, here are few key topics and takeaways from DMEXCO… Read more »
Early days of GDPR May 25th 2018 – GDPR-Day – has come and gone. And following the interim distraction of the industry’s annual jamboree in Cannes, publishers, advertisers and ad tech vendors are now starting to understand its effect and implications for their businesses and map out the road ahead.