Discussing brand safety with The Drum

23/02/2017

Mark, our CEO & Founder of Smartology, featured in the Drum this week. He was discussing the hot topic of brand safety and how companies can curb ad misplacement by having total control and transparency in how their budget is spent. You can read the full article on the Drum.  

Putting clients in control to protect their brands

20/02/2017

Recently, big brands woke up to the news that they could unwittingly be funding terrorism through their online ads.  An investigation by The Times newspaper found that advertisements for many large organisations appeared on hate sites and youtube videos created by supporters of terrorist groups – activity that was likely to generate huge revenues for… Read more »

New starters

10/02/2017

We are delighted to welcome three new starters to the Smartology team, in our London office.   Andrew Arendt Andrew will be our new Account Director, leading the international account management team. He joins us with a wealth of experience in account management and programmatic advertising, gained while in senior account management positions at the… Read more »

Tackling online Ad fraud

06/01/2017

Online Ad Fraud has long been the elephant in the room for brands and website owners alike. With billions of ad spend being wasted each year on non-human traffic

Our view on Viewability

21/11/2016

An ad served doesn’t necessarily equal an ad viewed, and advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. It makes sense – why would an advertiser want to pay for impressions that are never seen by real human users – let alone their target audience! In order to monitor this, Smartology…

Will AI take over your job?

20/10/2016

Our CEO Mark recently joined a discussion panel here in London at the Quality Financial Media seminar. He was joined by Rob Avis, Ptarmigan Media and Mathew Greenlay, Aberdeen Asset Management, in order to discuss the future of AI and to ultimately answer the all important question of; “Whether marketing departments, media agencies and sales departments of publishers…

How branded content in the right context benefits publishers

10/10/2016

“Digital adverts are very good at reminding us what we have been interested in. They are much less adept at knowing when we will be at our most receptive to seeing them. So a business user opening their laptop at work in the morning, to catch up on news in a financial publication might see ads…

Smartology shortlisted for the UK IT Industry awards 2016

03/10/2016

Smartology has recently been nominated as a finalist in the UK Innovation and Entrepreneurship category at the 2016 UK IT Industry awards. The awards are widely recognised as one of the most prestigious of its kind and focus on excellence, best practise and innovation in the UK technology sector…

DMEXCO 2016

21/09/2016

Smartology were recently at Dmexco, one of the best and largest (with over 50,000 attendees this year) digital conferences on the circuit. We had two days of back to back meetings and conversations with some of the most influential people in the industry.