Cleaning up Adtech

27/08/2019

(This article first appeared in Martechadvisor on 26th August 2019) The UK’s online ad sector is worth over £13bn with digital ad spend accounting for the majority (57%) of all UK advertising. It’s the world’s third-largest digital ad market and Europe’s biggest with 19,000 people working in the sector.  However, recently the UK’s Information Commissioner… Read more »

Government funds for tech start-ups

15/07/2019

As the article “How does the government fund and support UK tech start ups” illustrates, there are several funding options for UK start ups. Nick Ismail demonstrates how start-ups can benefit from these by giving different CEO’s a platform to share their experience. One of them is the CEO of Smrtology Mark Bembridge. The following… Read more »

Expanding abroad

27/06/2019

In the words of our CEO Mark Bembridge: “Taking the extra time to bring our business to the US has been a key game changer for our ability to scale”. We have worked hard in our London office to be able to expand internationally, building new and maintaining relationships with our American clients and contacts… Read more »

Smartology nominated for a Digiday award

28/03/2019

We are delighted to announce that we have been shortlisted in the Digiday Media Awards 2019. In collaboration with AllianceBernstein (AB), a global asset management firm, we have made it into the top five nominations within the ‘Best use of Technology’ category. Smartology have worked with AB for a number of years, helping disseminate their… Read more »

Privacy is the new norm

13/02/2019

Mark Bembridge, Chief Executive Officer, Smartology gg Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media owners. Its advanced technology solves many of the key challenges the ad tech industry is grappling with including viewability, GDPR, privacy, brand protection, and click fraud. Its technology semantically… Read more »

Smartology secures £2.8m Series A financing

08/01/2019

Adtech company investment to aggressively accelerate global sales, marketing and product roadmap. 8th January 2019, London; Smartology, the contextual adtech platform today announces that it has closed its £2.8m ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development… Read more »

Saving Journalism

01/01/2019

-By Gary Neal, COO of Smartology gg There are no two ways about it. Journalism is under threat. A report commissioned by the UK government on sustainable high-quality journalism proves precisely that. There are a quarter fewer full-time journalists than a decade ago, and large swathes of the UK have no access to proper local… Read more »

A look back at 2018

24/12/2018

Intro As we near the end of the year, it’s time to look back at what has happened in 2018, including those events that made the news and their impact on Smartology. GDPR- what else? A review of the year wouldn’t be complete without some sort of recognition of the impact of GDPR. The months… Read more »

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