We are delighted to announce that we have been shortlisted in the Digiday Media Awards 2019. In collaboration with AllianceBernstein (AB), a global asset management firm, we have made it into the top five nominations within the ‘Best use of Technology’ category. Smartology have worked with AB for a number of years, helping disseminate their… Read more »

Adtech company investment to aggressively accelerate global sales, marketing and product roadmap. 8th January 2019, London; Smartology, the contextual adtech platform today announces that it has closed its £2.8m ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development… Read more »

Mark Bembridge, Chief Executive Officer, Smartology gg gg Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media owners. Its advanced technology solves many of the key challenges the ad tech industry is grappling with including viewability, GDPR, privacy, brand protection, and click fraud. Its technology… Read more »

-By Mark Bembridge, CEO of Smartology gg According to a CMO Spend Survey by Gartner, marketing budgets are continuing to grow. However, the growth in spend comes with an increase in expectations. The report emphasises that it’s time for marketers to assume accountability for their spend and to equate this with a demonstrable impact on… Read more »

Mark Bembridge, CEO, Smartology ggg Fake news and the press’ future are now at the top of the political agenda. To be slightly flippant, journalism must be truly in crisis when politicians acknowledge they need to support quality reporting to maintain democracy. Culture secretary Jeremy Wright has said he would not rule out a tech… Read more »

-By Gary Neal, COO of Smartology gg There are no two ways about it. Journalism is under threat. A report commissioned by the UK government on sustainable high-quality journalism proves precisely that. There are a quarter fewer full-time journalists than a decade ago, and large swathes of the UK have no access to proper local… Read more »

Intro As we near the end of the year, it’s time to look back at what has happened in 2018, including those events that made the news and their impact on Smartology. GDPR- what else? A review of the year wouldn’t be complete without some sort of recognition of the impact of GDPR. The months… Read more »

This week we have been at the AI Summit in New York, after being selected to join the Department for International Trade (DIT) trade mission from the 3rd to 7th December 2018.   The DIT trade mission is focused on companies with unique AI or machine learning (ML) product offerings for the US market and… Read more »

-Attributed to Gordon Kerr, MD Americas at Smartology ggg Imagine you are at a shop looking at a piece of clothing and decide not to purchase it and move on. Pretty normal right? Now imagine, the salesperson of that store decides to follow you out of the store for the next few days showing up… Read more »

Smartology’s CEO, Mark Bembrdge, was featured in the Marketing Gazette. The article titled, ‘Privacy is the New Norm‘ looks at why contextual advertising is gaining public support and popularity again.