Smartology empowers global brands to engage with customers through aligning contextually relevant content advertising, in a GDPR compliant and brand-safe environment on the world’s premium media owners.
Media Owners on the Smartology platform maximize yield at article level while offering brand protection, viewability, long-term incremental revenue streams and protection from ad blocking while in no way infringing on a user's privacy. We partner with more than 40 of the worlds largest media owners, offering a highly contextually targeted and cookie-free solution.
Brands on the Smartology platform see record engagement with their target audiences as a result of semantically matching their branded content alongside highly relevant articles on the world’s premium publishers. This is a key value add to a brand while ensuring viewable, brand protected, cookie-free, non-intrusive user engagement.
WHAT OUR CUSTOMERS ARE SAYING ABOUT US
Smartology’s new programmatic offering has a compelling rigour and approach to transparency that is set to play a huge part in driving the digital advertising ecosystem forward. Allied to their already unique algorithmic approach to relevancy and context, the offering is without parallel. I look forward to continuing to work together with the team at Smartology to offer a class leading proposition for our clients that works equally for agency, client and media owner.- Digital Director EMEA, Dentsu Aegis Network