Identify specific features of client content to assess the scale of the engagement. This includes type, format, structure, volume etc.
Strategy and Planning
Primary goal, stakeholder goals and roles, defining clear, measurable objectives, smart content strategy, relevancy and wastage targets.
Attribution and Value
Strategic readiness, reach/wastage, enhanced brand recognition, lead acquisition, customer lifetime value, ROI model, attribution model.
Support and Maintenance
Monthly 3rd level support (office hour or 24/7) and ongoing monthly maintenance of the ontology.
Smartology offer a hosted SaaS model which is generally the preferred model. Where a client prefers to host, this is also an option.