We strive to be the global platform of choice for distributing semantically relevant content for premium brands with integrity and respect for all users.


Global Brands


Premium Publishers


Articles profiled


Smartology was founded in London in 2010, initially working with media owners including the BBC, FT, Independent and Evening Standard to target editorial content more efficiently across their digital properties. In 2012, FT.com asked whether we could re-focus our solution to tackle the increasing demand of their advertising clients to make better use of their branded content in advertising campaigns. A 9 month trial ensued with a Swiss business school resulting in a record breaking CTR of 0.8%. During 2013 SmartMatch was developed into a robust, scalable platform with multiple clients joining in Europe. Smartology now works with a network of the world's leading publishers, including FT, Bloomberg, Reuters, Haymarket, Seeking Alpha and the Economist, running campaigns for the world’s largest brands in Europe, the Americas and Asia Pacific. Our vibrant team has a great deal of diverse experience, coming from all four corners of the globe. We are excited by our success to date and proud to offer an advanced media technology solution which solves many of the key challenges the industry is grappling with including viewability, ad blocking, privacy, brand protection, and click fraud.

Mark Bembridge


Gary Neal


Marcus Keane


Adam Fraser Harris


John Pentin

VP Global Sales

Gordon Kerr

MD Americas

Eileen Soh


Nicholas Coutts


Michael McCalmont

Non-Executive Director

Brian Fitzpatrick

Non-Executive Director


At Smartology we are on a mission to become the trusted world leader in facilitating the discovery of relevant knowledge. Our culture is the collective personality of every individual who works here, sharing our core values of being innovative, collaborative, supportive, passionate and results driven.

If you think you have what it takes to join the Smartology team, then we’d love to hear from you. Please send your CV and cover letter to our Talent Acquisition team at careers@smartology.net.